Dim-sum facilitates change.
In Cantonese, dim-sum means ‘touch heart’:
we believe that’s where change starts.

We also believe people need stories. As human researchers & creative strategists, we gain insights, co-design strategies, and provide you with the strategic narratives needed to make them work.

Working with a design thinking mindset, we offer a tailored approach of blended disciplines. Such as creative strategy, process design, coaching, branding, copywriting and qualitative research.

All with an eye for people and planet, business and brand.

— more about us

We co-design strategy, gain insights and provide you with the creative tools to make them work for you.
Also when we are not there.

We research 

We aim to uncover fresh perspectives and human insights, through qualitative research like field research, observation and asking the right questions, the right way.

We construct

We co-create with stakeholders, to involve and learn from people that define the success of the solution.

This way we design concrete, ambitious but realistic plans that successfully guide people, brands and businesses from A to B. 


We coach

The most sustainable way from A to B is to involve the people that are part of the solution.

We help people and teams breaking out of established patterns and to adapt to new ways of working (and new ways of being for individuals). 



We deliver

We care for people and have an entrepreneurial mindset.

As a result, our work isn’t done until stories are created and communication is planned.


"Working with dim-sum means learning to see things in a new way, and working together towards surprising and valuable solutions."

Irene Smit - Co-founder Flow magazine