Introducing new content strategy and embedding changes

Zoover helps millions of users with finding their perfect holidays. Therefore, Zoover is one of the largest websites with a very particular target audience: Dutch holiday-makers.

The question

In line with their user-centric way of working, Dutch travel platform Zoover needed to make a shift from a brand-driven marketing approach to a content-driven one.

 

Deliverables

  • Content strategy
  • Editorial management
  • Change management

Selected work