Uncovering target groups and co-creation of brandstory

Ultimate Ears doesn’t just make speakers.
They bring music to life.

Question

Ultimate Ears was in need of a strong brand positioning for the Benelux market.  
We’ve uncovered the most relevant target groups through desk research and consumer interviews. And we co-created a brand story tailored to the market.

Deliverables

  • Personas & tribes
  • Platforms & channels
  • How to wins
  • Video reports interviews
  • Co-creation workshops
  • Brand story

Selected work