Uncovering target groups and co-creation of brandstory
Ultimate Ears doesn’t just make speakers.
They bring music to life.
Ultimate Ears was in need of a strong brand positioning for the Benelux market.
We’ve uncovered the most relevant target groups through desk research and consumer interviews. And we co-created a brand story tailored to the market.
- Personas & tribes
- Platforms & channels
- How to wins
- Video reports interviews
- Co-creation workshops
- Brand story