UX design for a 125-year-old Dutch icon

Signify is the new company name of Philips Lighting. The company is the global leader in connected LED products, systems, and services. Through their innovations, they unlock the extraordinary potential of light for brighter lives and a better world.

Question

In close collaboration with design agency CLEVER°FRANKE, we supported Signify’s internal design and User Experience teams in several strategic projects, both in business to business and business to consumer domains.

Deliverables

  • User experience strategy
  • UX Art direction
  • Ideation and consultancy

Selected work