Uncovering brand insights and co-creation of brand foundation

As the largest online real estate platform in the Netherlands, funda has become a household name. Funda is determined to acquire an even stronger role in the Dutch real estate market. This ambitious strategy requires a new brand foundation. 

How

  • 10 weeks time
  • Double diamond process design
  • 3 co-creations workshops
  • Qualitative research (including 30 ‘ladder’ interviews)
  • User’s perspective as the leading perspective

Deliverables

  • A well-supported brand foundation. As reflected by one of the funda team members: “the brand foundation didn’t just spring from the mind of the management, it’s from us all to us all”
  • Relevant insights (and less relevant, that also proved to be of value)
  • Brand positioning, brand promises en brand values for four different target groups
  • Brand essence for today’s brand as well as for the future’s brand

 

Selected work