Digital strategy and brand storytelling for Bugaboo

Bugaboo is a Dutch mobility-company, world-famous for their premium infant-strollers and luggage systems. The company’s mission is to help people to move freely, so ever since Bugaboo began in 1994, they’ve taken pride in dreaming up products that help you explore the world.

The question

At Bugaboo, we’ve worked on and delivered global digital strategies, campaigns, and regional marketing and activation plans.

Also, we developed ideas for- and then realized several engagement platforms, apps, and BOO, a brand magazine.


  • Digital strategy
  • (regional) Marketing strategy
  • Digital platforms and apps
  • Brand magazine

Selected work